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    Advertisement Policy

    Last updated: September 10, 2024

    Our website address is: https://www.carelink.lk.

    Introduction 

    At Carelink.lk, we provide a secure and trusted platform for advertisers to engage with an audience focused on healthcare and wellness. Our advertising solutions are designed to help you reach your business goals while maintaining the highest standards of safety and trust. We aim to collaborate with advertisers to create effective campaigns that resonate with our users, aligning with our brand values and the regulatory environment in Sri Lanka. 

    Overview of Our Advertising Policies 

    Our advertising policies are structured to promote a safe, transparent, and user-centric digital ecosystem. These guidelines ensure that the advertisements displayed on Carelink.lk comply with legal standards and offer a positive experience for our users. Advertisers are expected to adhere to these rules to maintain the integrity of our platform and contribute to an environment that prioritizes user safety, trust, and satisfaction. Content that may negatively impact users or the platform’s reputation is restricted or prohibited. 

    Our Advertising Policies Are Organized into Four Key Areas: 

    1. Unacceptable Content
    Carelink.lk does not allow the following types of content to be advertised on our platform: 

    • False or misleading claims, particularly related to healthcare products or services 
    • Content promoting illegal or dangerous products 
    • Material that incites violence, hate, or discrimination 
    • Any products, services, or content that violate the laws of Sri Lanka.

    2. Non-Compliant Practices
    Advertisers are prohibited from engaging in the following practices to ensure a fair and transparent experience for all users: 

    • Deceptive or manipulative advertising, including misleading product representations 
    • Use of exploitative techniques, such as inappropriate targeting or data misuse 
    • Involvement in fraudulent activities, including promoting counterfeit products 
    • Violating user privacy through intrusive or unauthorized data collection 

    3. Conditionally Accepted Content
    Certain content is permitted on Carelink.lk under specific conditions. Advertisers promoting the following categories must meet additional requirements: 

    • Prescription medications, which must comply with national regulations and require supporting documentation 
    • Health-related products, such as supplements or medical devices, which must be legally approved 
    • Financial or insurance products related to healthcare, which must provide clear disclosures 
    • Products involving age restrictions, such as alcohol or certain supplements, which must include appropriate warnings 

    4. Creative and Functional Guidelines
    Advertisements, websites, and landing pages associated with campaigns must adhere to high-quality standards, including: 

    • Professionally designed and presented ads with clear messaging 
    • Functional and responsive design that ensures smooth performance on both desktop and mobile devices 
    • Ad content that respects user experience, avoiding slow load times or disruptive formats 
    • Compliance with local customs and sensitivities to ensure respectful and ethical promotion 

    Review and Approval Process 

    All advertising content submitted to Carelink.lk undergoes a review by our marketing team. This process ensures that all ads meet our quality and policy standards before going live. Upon approval, further details and guidance will be provided to optimize your campaign. 

    Contact Us 

    For more information or to inquire about advertising on Carelink.lk, please contact us:

    We look forward to helping you create a compliant and successful advertising campaign with Carelink.lk. 

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